[{"version":"84","task":"1","concept":"1","industry":"Food Retail","business_model":"Customer: Families with kids looking for a one-stop solution for their grocery needs that are affordable, accessible and of high quality. They prefer stores that offer a wide range of products.
Product or service: A comprehensive online grocery store with home delivery, offering a variety of fresh produce, packed food, dairy products, and household essentials at competitive prices.
Main activities: Procuring a wide array of products, managing inventory, ensuring website usability, handling orders, arranging delivery logistics, and providing customer service.","condition":"cot3","probability":"high"},{"version":"84","task":"1","concept":"2","industry":"Food Retail","business_model":"Customer: Our target customer is a very niche group of people who only eat foods that are blue. This includes fruits, vegetables, candies and other food items that are naturally or artificially blue in color.
Product or service: We provide an exclusive range of blue foods, ranging from blueberries and blue corn to rare items like blue potatoes. Every item in our store is guaranteed to be blue in color.
Main activities: Our activities include sourcing, storing and selling blue food items. We also invest in research and development to create new artificially blue foods.","condition":"base3","probability":"low"},{"version":"84","task":"2","concept":"1","industry":"Commercial Printing","business_model":"Customer: Authors and publishers seeking high-quality, cost-effective printing solutions for their books, magazines, or other publications, whether they require short or long print runs.
Product or service: A comprehensive publication printing service, offering both on-demand and bulk printing with a variety of binding and finishing options to cater to authors and publishers.
Main activities: Maintaining relationships with authors and publishers, ensuring high-quality printing and binding, offering flexible print runs, and providing shipping and distribution services.","condition":"cot3","probability":"high"},{"version":"84","task":"2","concept":"2","industry":"Commercial Printing","business_model":"Customer: Small to mid-sized businesses, particularly those in the retail and restaurant sectors, that require regular printing services for promotional materials such as flyers, menus, and banners.
Product or service: A subscription-based printing service offering regular, on-demand printing, delivery of promotional materials, and a user-friendly platform for design and order management.
Main activities: Maintaining a digital platform for design and order, production of high-quality prints, and offering speedy delivery services for small to mid-sized businesses.","condition":"cot3","probability":"medium"},{"version":"84","task":"3","concept":"1","industry":"Passenger Ground Transportation","business_model":"Customer: Our customers are people who enjoy taking long, slow journeys. They are not concerned with the speed or efficiency of their travel, but rather the experience.
Product or service: We offer a transportation service using horse-drawn carriages. Our product promises a slow, leisurely ride that lets customers enjoy the scenery and travel at a relaxed pace.
Main activities: Our activities include maintaining a team of horses and carriages, and providing training to coachmen to ensure a safe and enjoyable ride for our customers.","condition":"base3","probability":"low"},{"version":"84","task":"3","concept":"2","industry":"Passenger Ground Transportation","business_model":"Customer: Commuters in urban areas who are tired of dealing with traffic, parking, and the stresses of driving. They seek an affordable, reliable, and convenient alternative to personal vehicle use.
Product or service: An app-based shared micro-mobility service offering electric scooters or bikes that are convenient to locate, unlock, ride, and park within urban areas.
Main activities: Maintaining and distributing electric scooters or bikes across the city, managing an app for easy access, and ensuring user safety and compliance.","condition":"cot3","probability":"high"},{"version":"84","task":"4","concept":"1","industry":"Health Care Equipment","business_model":"Customer: Health-conscious consumers who prioritize their well-being and are interested in monitoring their health using home-use health care devices. These individuals are likely to have disposable income and value innovation and convenience.
Product or service: Innovative home-use health care devices like blood pressure monitors, glucose monitors, and wearable health trackers that provide accurate health data and are easy to use for individuals.
Main activities: Creating user-friendly devices, focusing on digital marketing to reach potential customers, establishing partnerships with health and wellness influencers, and offering excellent customer service.","condition":"cot3","probability":"high"},{"version":"84","task":"4","concept":"2","industry":"Health Care Equipment","business_model":"Customer: Small, underfunded rural hospitals that struggle to afford expensive, state-of-the-art health care equipment. They require simple, affordable, and easy-to-maintain equipment to cater to their patients' needs.
Product or service: A basic, low-cost, and easy-to-maintain X-ray machine designed specifically for small rural hospitals. It offers limited imaging capabilities compared to high-end models.
Main activities: Deploying the low-cost X-ray machines to rural hospitals, providing basic installation and operation training, and offering limited maintenance support due to resource constraints.","condition":"cot3","probability":"low"},{"version":"84","task":"5","concept":"1","industry":"Education Services","business_model":"Customer: The third group of customers are busy working professionals who are looking to acquire new skills or knowledge. They have very limited free time and prefer to learn at their own pace.
Product or service: A comprehensive, year-long online course on the history of abstract art. The course is composed of lengthy reading materials and requires substantial time commitment.
Main activities: Working professionals will need to allocate substantial time to read through lengthy materials, understand abstract art history, and participate in online discussions and assignments.","condition":"cot3","probability":"low"},{"version":"84","task":"5","concept":"2","industry":"Education Services","business_model":"Customer: Adult individuals, particularly those aged 25-45, seeking to learn new skills or enhance existing ones for personal development or to increase their employability in a competitive job market.
Product or service: An online learning marketplace offering a wide variety of courses from coding to cooking, allowing users to learn at their own pace and convenience.
Main activities: Curating high-quality courses, managing instructor relationships, maintaining a user-friendly platform, promoting courses, ensuring customer satisfaction, and handling financial transactions.","condition":"cot3","probability":"high"},{"version":"84","task":"6","concept":"1","industry":"Apparel Retail","business_model":"Customer: Busy working professionals who desire high-end, luxury apparel but have no time for shopping. They prioritize quality and brand reputation, and are willing to pay premium prices for convenience and personalized service.
Product or service: An AI-powered personal stylist service that curates and delivers luxury outfits to professionals. The service would use machine learning to understand their fashion preferences and needs.
Main activities: Activities involve developing the AI algorithm, partnering with luxury brands, curating personalized outfit selections, managing delivery logistics, and providing ongoing customer support.","condition":"cot3","probability":"low"},{"version":"84","task":"6","concept":"2","industry":"Apparel Retail","business_model":"Customer: Fashion-forward millennials and Gen-Z consumers who follow trends closely and shop frequently. They're price-sensitive and appreciate variety, but also want to shop sustainably.
Product or service: A platform for renting trendy, high-quality clothing and accessories. This allows customers to constantly update their wardrobe without contributing to fast fashion waste.
Main activities: The startup curates a wide selection of trendy pieces, manages the rental process, and handles cleaning and maintenance of items. It also markets its value proposition of sustainable fashion.","condition":"base3","probability":"high"},{"version":"84","task":"7","concept":"1","industry":"Application Software","business_model":"Customer: Educational institutions and educators in need of a digital platform to facilitate online learning, manage classroom activities, and track student progress.
Product or service: An e-learning management system that allows educators to create and manage online courses, track student performance, and foster collaboration among students, with a user-friendly interface.
Main activities: Platform development, marketing to educational institutions, providing training for educators, maintaining the software, and constantly updating and adding features based on user feedback and educational trends.","condition":"base3","probability":"medium"},{"version":"84","task":"7","concept":"2","industry":"Application Software","business_model":"Customer: Individual consumers who want to manage their personal finances and investments more effectively.
Product or service: A user-friendly personal finance application that helps users track their expenses, savings, debts, and investments. It will provide financial insights and personalized advice based on the user's financial habits and goals.
Main activities: We will develop the app, ensure its security and privacy, provide customer support, and continuously update the app to incorporate new features and improvements. We will also conduct market research to understand user needs and behavior.","condition":"base3","probability":"high"},{"version":"84","task":"8","concept":"1","industry":"Consumer Finance","business_model":"Customer: Our target customers are individuals with low to moderate income who often struggle with managing their finances. These customers often lack the knowledge and tools to make informed financial decisions.
Product or service: We offer a financial education platform that provides courses on various topics like budgeting, investing, and debt management. The platform also includes tools to help users apply what they learn.
Main activities: Our main activities include content creation, platform development, and marketing. We also partner with financial institutions to offer exclusive deals and discounts to our users.","condition":"base3","probability":"medium"},{"version":"84","task":"8","concept":"2","industry":"Consumer Finance","business_model":"Customer: Young adults between 20 to 35 years old who are tech-savvy. They are looking for alternative banking solutions that offer convenience, transparency, and control over their financial lives.
Product or service: Digital-only banking services which include a checking account, savings account, and a debit card. Users can track, manage, and plan their spending through the mobile application.
Main activities: Activities involve marketing through social media and other online platforms to attract target customers, developing user-friendly mobile software, and providing excellent customer service.","condition":"base3","probability":"high"},{"version":"84","task":"9","concept":"1","industry":"Brewers","business_model":"Customer: Craft beer enthusiasts who appreciate unique, locally sourced, and high-quality brews. They are willing to pay a premium for exclusive taste profiles and are interested in learning about the brewing process.
Product or service: Exclusive craft beers brewed in small batches using locally sourced ingredients. The product line includes a variety of unique flavor profiles that cater to the discerning tastes of craft beer enthusiasts.
Main activities: Sourcing local ingredients, brewing craft beer in small batches, hosting tasting events and workshops, and direct selling through a taproom or online platform.","condition":"cot3","probability":"high"},{"version":"84","task":"9","concept":"2","industry":"Brewers","business_model":"Customer: Retail stores and supermarkets that sell beer, looking for a diverse range of products to cater to the varying tastes and preferences of their consumers, including both mass-market and craft beers.
Product or service: A diverse portfolio of beers, including both mass-market lagers and unique craft offerings, suitable for retail distribution, catering to a broad range of consumer tastes.
Main activities: Brewing a broad range of beers, managing relationships with retail distributors, establishing effective supply chains, and conducting market research to keep up with consumer tastes.","condition":"cot3","probability":"medium"},{"version":"84","task":"10","concept":"1","industry":"Movies & Entertainment","business_model":"Customer: Extreme sports enthusiasts who are looking for a new type of entertainment that combines the thrill of extreme sports with the narrative structure of a traditional movie or TV show.
Product or service: A reality TV show series featuring extreme sports enthusiasts, combining the adrenaline rush of extreme sports with a story-driven, episodic format, broadcasted on limited platforms.
Main activities: Scouting for extreme sports enthusiasts, filming their exploits, creating a narrative around them, and broadcasting the content on niche platforms.","condition":"cot3","probability":"low"},{"version":"84","task":"10","concept":"2","industry":"Movies & Entertainment","business_model":"Customer: Young adults and college students who are passionate about indie films and documentaries. They value unique, thought-provoking content and are willing to pay for quality productions.
Product or service: A subscription-based streaming platform that hosts a curated selection of independent films and documentaries from around the world, with an emphasis on emerging filmmakers.
Main activities: Acquiring indie films and documentaries, curating a diverse content library, maintaining the streaming platform, engaging with subscribers, and promoting emerging filmmakers.","condition":"cot3","probability":"medium"}]